The Gift of Giving: 6 Unexpected Business Benefits for Your Company

‘Only by giving are you able to receive more than you already have.” Jim Rohn.

I hope you have been following along with our Facebook page or Instagram posts and keeping up with our Advent calendar. Creating this calendar for our customers for the past 6 years has been a labour of love for us. We know it brings our customers (and us) a lot of joy. We also love that our calendar reflects our core values as a company - family, community, and service.

We love creating products and interactions that get people to stop (ok, slow down), reflect, and connect, which inspires growth and purposeful connections. Our Advent calendar is the physical extension of our company values and we love creating it every year.

As well as sharing our Advent calendar, we also enjoy surprising our partners with cupcakes (lime green icing, of course). As well as being a delicious treat, our cupcakes remind people to celebrate because life is short and we should enjoy treats more often. It is also a great way for us to celebrate our partnerships and express our gratitude. Small gestures matter!  And let’s not forget Mirco’s homemade meatballs which have also become a partner favorite. Mirco hand makes Mamma Rossetti’s recipe as a way for us to show our care for funeral directors who often are so time starved they don’t even have time to eat! Food is definitely an Italian’s love language. Mine just happens to be gifts.

We love to use gifts to express ourselves to our partners and to show our appreciation for their business. Giving to the community is always at the heart of how we conduct our business. Together, Mirco and I have helped to raise over $1M for charity. MyBabbo has also allowed us to give back even more through initiatives like our Ivy Mission which focuses on hiring moms and helping them prioritize their families, while earning an income. When funeral homes partner with us, they also know they are partnering with a company that gives...including cupcakes and meatballs sometimes!

Here are 6 of the many benefits businesses can receive from giving.

1. Set Yourself Apart

Most businesses are good at what they do or they wouldn’t still be in business.  Figuring out authentic ways to elevate your business from the rest is a worthwhile endeavour. If you make giving a priority, when a customer chooses you, they also know they are choosing a company that may align with their values. They feel better about their choice simply by contributing to your causes.

2. Your gestures make you memorable

Giving a gift to your customers or making charitable donations is one the best ways  to make your company memorable. People will talk about the quality service or  products you provided but they will also talk about how you went above and beyond.  Your personal touches and gifts might even start trending on social media! We are  waiting for our cupcakes to go viral.

3. Personal touches and the act of giving let your customers ‘see’ you

The choice of what you give and why you give should be a reflection of the heart of  your business. Through your gifts and donations, your customer will know the  essence and values of your company, and ultimately of you. Gift giving humanizes  the transactional process and let’s your customer know that you see them too.

4. Gift giving allows you to express your creativity

The day to day operations of running a business can be a grind. Even though you  may not feel like you have the capacity for it, gift giving can be a great way to spark  creativity and/or allow you to express your creativity. This inevitably carries over into  the rest of your work. It is important for us to remember to have some fun and think  outside of the box sometimes.

5. Giving is a way is a great way to celebrate your company’s milestones

Gift giving is a great way to show appreciation to your customers who have helped  you to achieve the milestones of your business. We should always take opportunities  to celebrate our big and small victories and achievements. Small gifts or donations to recognize these accomplishments is an important marker of success. The past year and half has been hard. Let’s find all the reasons we can to celebrate and share in that celebration with our customers and communities.

6. It makes you feel good!

Service to others is universally known as a major factor contributing to inner  contentment and happiness. When we give to others we get so much back in return. The smiles, notes of appreciation, and the comfort you can provide through giving is the greatest wealth there is.

What personal touches are you offering your customers?

Can your customers feel your essence through your gestures, big or small?

We’d love to talk about it! Leave us a comment below.

Read a bit more...on the relationship between giving and the success of our businesses.