The Gift of Giving: 6 Unexpected Business Benefits for Your Company‘Only by giving are you able to receive more than you already have.” Jim Rohn.
I hope you have been following along with our Facebook page or Instagram posts and keeping up with our Advent calendar. Creating this calendar for our customers for the past 6 years has been a labour of love for us. We know it brings our customers (and us) a lot of joy. We also love that our calendar reflects our core values as a company - family, community, and service.
We love creating products and interactions that get people to stop (ok, slow down), reflect, and connect, which inspires growth and purposeful connections. Our Advent calendar is the physical extension of our company values and we love creating it every year.
As well as sharing our Advent calendar, we also enjoy surprising our partners with cupcakes (lime green icing, of course). As well as being a delicious treat, our cupcakes remind people to celebrate because life is short and we should enjoy treats more often. It is also a great way for us to celebrate our partnerships and express our gratitude. Small gestures matter! And let’s not forget Mirco’s homemade meatballs which have also become a partner favorite. Mirco hand makes Mamma Rossetti’s recipe as a way for us to show our care for funeral directors who often are so time starved they don’t even have time to eat! Food is definitely an Italian’s love language. Mine just happens to be gifts.
We love to use gifts to express ourselves to our partners and to show our appreciation for their business. Giving to the community is always at the heart of how we conduct our business. Together, Mirco and I have helped to raise over $1M for charity. MyBabbo has also allowed us to give back even more through initiatives like our Ivy Mission which focuses on hiring moms and helping them prioritize their families, while earning an income. When funeral homes partner with us, they also know they are partnering with a company that gives...including cupcakes and meatballs sometimes!
Here are 6 of the many benefits businesses can receive from giving.
- Set Yourself Apart
- Your gestures make you memorable
- Personal touches and the act of giving let your customers ‘see’ you
- Gift giving allows you to express your creativity
- Giving is a way is a great way to celebrate your company’s milestones
- It makes you feel good!
What personal touches are you offering your customers?
Can your customers feel your essence through your gestures, big or small?
We’d love to talk about it! Leave us a comment below.
Read a bit more...on the relationship between giving and the success of our businesses.